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Search Engine Optimization

SEO Strategy for SMBs and Startups

Search engine optimization is all about getting seen by your potential clients. However, creating a strategy that will get you noticed can be time-consuming and involves a substantial amount of effort. Unfortunately, this is where many startups, SMBs and busy marketing departments get hung up, simply because they don’t have the dedicated time for the process. 

If this sounds familiar, we need to chat.

What Is Search Engine Optimization?

Search engine optimization (SEO) is a little more complicated than simply putting your brand out there and waiting for people to notice you.

SEO is the practice of not only increasing the quality of your website but also the overall quantity of traffic to it through organic search engine results. Creating a search engine optimization strategy will help you achieve these results because – let’s face it – using a few good keywords won’t keep the new leads coming.

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Yes, while keywords play a part in SEO, there is more to the magic. Strategists must take into consideration a variety of different factors, including the following:

  • Title tags

  • Meta descriptions

  • Internal links

  • Search engine crawl bots

  • Technical SEO best practices & more

Understanding the right combinations of these SEO factors, along with the know-how to ensure they all work together is a special skill. I’ve been honing my SEO skills for the past 10 years in order to help businesses like yours succeed and grow.

How SEO Helps Drive Digital Marketing

I firmly believe that a solid SEO strategy is the foundation of any good digital marketing strategy.

Digital marketing requires a lot of work when it comes to creating and delivering content to users. Creating that content is difficult enough, which is why I see time and again, marketing teams merely taking it and putting it up on their website with no SEO strategy in place. You want that content seen, right? Then we need to help you build a solid SEO strategy that works for you and draws in the right types of clients for your business.

So, instead of simply taking your valuable content and just sticking it up on your website in the hopes someone will come across it, our search engine optimization (SEO) services will do the following and more:

  • Make proper use of trending and high ROI keywords

  • Optimize your content’s meta information to help the search engines find it

  • Optimize your links to include both internal links and links to help establish credibility in your name

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How Can Search Hermit Help with Your SEO Needs?

My name is Carolyn Lyden, and I’m the owner and lead SEO strategist here at Search Hermit. I grew up in a family-owned SMB, and those humble beginnings sparked my passion for helping small businesses grow and learn.

With that said, no industry is too unique or “unmarketable,” for me. I’ve helped businesses in nearly every industry. From ballroom dance studios to plastic surgeons; to funeral home management firms to SaaS, B2C, and B2B companies.

I’m here to help your business grow and help it reach the audience you desire—no matter the size. Small startups to enterprises, let me help transform your search engine optimization strategy to enhance your digital marketing operations better.