Read in SEJ: 7 Steps to Drive More Conversions with a User-Focused Content Matrix
If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs.
This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need.
But there’s something missing from this model: figuring out what the user actually needs.