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Latest in SEO News + Opinions

Ultimate Business Guide for New Entrepreneurs: 11 Kickass Rules for Starting Off Right and Marketing Your Business

So you filed for your LLC or SCorp. Now what?

As someone who recently made the jump from a full-time employee with a side hustle to a full-time business owner, I understand the struggles that entrepreneurs are facing. There’s a long list of to-dos and what seems like not enough time to do it.

Read this list of rules from new entrepreneur Carolyn Lyden on setting your business and its marketing up for success.

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Carolyn Lyden
6 Best Practices for Building or Improving Your Small Business Website

A business needs to be seen. Visibility is a huge factor in not only getting those vital sales but in brand recognition and building authority in your given niche. A small business website is one of the first places I recommend you begin with because it not only gives potential clients a place to go when looking for more information, but it provides a business with a place to produce and release valuable content to help drive sales and build reputability…

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Carolyn Lyden
Read in SEJ: 7 Steps to Drive More Conversions with a User-Focused Content Matrix

If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs.

This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs.

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Carolyn Lyden
Welcome to Search Hermit

I’ve worked in SEO, content, and digital marketing for almost 10 years (yikes), and along the way I’ve always had people ask me, “Do you do this on the side? I could use some help…”

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Carolyn Lyden