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Latest in SEO News + Opinions

Read in SEJ: 7 Steps to Drive More Conversions with a User-Focused Content Matrix

If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs.

This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs.

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Carolyn Lyden
Welcome to Search Hermit

I’ve worked in SEO, content, and digital marketing for almost 10 years (yikes), and along the way I’ve always had people ask me, “Do you do this on the side? I could use some help…”

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Carolyn Lyden