Google My Business Listing: Local SEO Strategies to Increase SMB Visibility
Ultimate Business Guide for New Entrepreneurs: 11 Kickass Rules for Starting Off Right and Marketing Your Business
Ninety-one of adults use online search engines to find information and businesses on the web — 91%!
So, what does that mean? That means if your business isn’t on the web in a virtual format, you’re missing a huge percentage of potential customers.
Top Digital Marketing Tips for Entrepreneurs and Startups
So you filed for your LLC or SCorp. Now what?
As someone who recently made the jump from a full-time employee with a side hustle to a full-time business owner, I understand the struggles that entrepreneurs are facing. There’s a long list of to-dos and what seems like not enough time to do it.
Read this list of rules from new entrepreneur Carolyn Lyden on setting your business and its marketing up for success.
6 Best Practices for Building or Improving Your Small Business Website
Whether you are building or revamping a small business, marketing tips are always a hot topic for research. Depending on the nature of the company, some small business marketing tips better suit some and may not apply to others—so how do you know which ones to implement?
Read in SEJ: Thirty 30-Day Challenges Perfect for Digital Marketers
A business needs to be seen. Visibility is a huge factor in not only getting those vital sales but in brand recognition and building authority in your given niche. A small business website is one of the first places I recommend you begin with because it not only gives potential clients a place to go when looking for more information, but it provides a business with a place to produce and release valuable content to help drive sales and build reputability…
Read in SEJ: 7 Steps to Drive More Conversions with a User-Focused Content Matrix
We’re well into Q2 2019 and how are your New Year’s resolutions faring?
If, like me, you forgot about some of them and are either very off track or haven’t started at all, let’s take this opportunity to dive into one of these 30-day challenges and get a head start on our goals for the rest of the year…
Read in SEJ: How to Write for Users & Search Engines in 2019
If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs.
This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs.
Welcome to Search Hermit
You want to write content that is great for users and performs well in search engines in 2019. But how do you do this?
You can start by looking back at the kinds of articles that performed well in 2018.
I’ve worked in SEO, content, and digital marketing for almost 10 years (yikes), and along the way I’ve always had people ask me, “Do you do this on the side? I could use some help…”