As a new business owner, you may not be ready financially or operationally to hire a social media manager or social agency. Read these top 13 social media mistakes to avoid.Read More
Ninety-one percent of adults use online search engines to find information and businesses on the web — 91%! So, what does that mean? That means if your business isn’t on the web in a virtual format, you’re missing a huge percentage of potential customers.Read More
So you filed for your LLC or SCorp. Now what? Read this list of rules from new entrepreneur Carolyn Lyden on setting your business and its marketing up for success.Read More
Whether you are building or revamping a small business, marketing tips are always a hot topic for research. Depending on the nature of the company, some small business marketing tips better suit some and may not apply to others—so how do you know which ones to implement?Read More
A business needs to be seen. Visibility is a huge factor in not only getting those vital sales but in brand recognition and building authority in your given niche. A small business website is one of the first places I recommend you begin…Read More
We’re well into Q2 2019 and how are your New Year’s resolutions faring? If, like me, you are either very off track, let’s take this opportunity to dive into one of these 30-day challenges and get a head start on our goals for the rest of the year…Read More
If you’ve been in marketing for at least a minute, chances are you’ve heard about topic clusters or hubs.
This model is great for SEO. It ensures that pages on our site are all internally linked, related to the overall brand identity, and structured well for users to find what they need. But there’s something missing from this model: figuring out what the user actually needs.Read More
You want to write content that is great for users and performs well in search engines in 2019. But how do you do this?
You can start by looking back at the kinds of articles that performed well in 2018.Read More
I’ve worked in SEO, content, and digital marketing for almost 10 years (yikes), and along the way I’ve always had people ask me, “Do you do this on the side? I could use some help…”Read More