come out of your shell - get found

My Work

SEO + Digital Marketing Strategy

Work Overview

Carolyn focuses on helping women-owned businesses, small and large, just opening up to well-established. Search Hermit can help your business get started on the right foot, create scalable marketing in a quick-growth phase, or grow your established brand.

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establishing seo basics for small businesses

A Chicago Fine Art studio came to Carolyn via a referral. They were interested in growing their online presence after a domain name change. Being an image-focused e-commerce site, meant Carolyn and the Spencer Rogers crew spent a lot of time working on image optimization for site speed.

But they also worked onsetting up the basics like Google Analytics and Search Console, creating a content strategy around the art, and ensuring their website connected to their email marketing system…

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creating scalable marketing for startups

A local Atlanta security business had a technology problem. As a busy startup, they’d come across an issue, find a solution, and implement it ASAP. After a while, though, all their separate solutions started to wreak havoc on their day-to-day sales and marketing operations.

The multiple software solutions didn’t integrate well, caused tons of more manual work, and didn’t give them the tools they needed to attribute their hard work to results. Carolyn helped them revamped their entire marketing technology ecosystem…

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growing established saas brands

Before going out on her own, Carolyn helped a newly-rooted SaaS company take their SEO strategy to the next level.

Establishing a reporting cadence, growing the SEO team, training the marketing department on best practices in search, and leading go-to-market campaigns were all elements that helped lead this software company to become the top name in their market for their service.

All this prep helped increase organic traffic +40% and brought in the majority of new leads for the SaaS brand…


What people are saying about Carolyn’s work

“With her knack for all things digital and an infectious personality, not only has she evolved our entire SEO practice through results for the business but has become a wealth of knowledge for our team.

Carolyn went above and beyond in using her position as our SEO expert to arm all of our new (and old) team members with an understanding of SEO and how it can help them succeed in their individual roles. Her initiative here led our entire team to success in generating more inbound traffic and leads for our team.”

-Nancy R.

“Carolyn thinks critically about every project she’s given, and often is already working on a plan long before someone else enlists her expertise. She helped build out our SEO team at a pivotal moment in our growth from a startup to a more established brand in digital marketing.

What impresses me the most about Carolyn is her willingness to take initiative and dive into any problem that she notices. I highly recommend Carolyn for any role that requires a sharp, self-directed, critical thinking, performance-focused marketer.”

- Mark S.

“Carolyn is an extremely savvy marketer who understands how to reach a digital audience. She is laser-focused and driven to be successful.

Her quest to always be learning is super impressive and an asset in the fast changing digital marketing landscape. She is a pleasure to work with an infectious can-do attitude along with a sharp wit.”

-Bill B.


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