In our age of ever-progressing technology, everything is going digital. From communications to business practices, Search Hermit knows and understands just how vital digital marketing has become to a business’ overall marketing strategy.
So, why should you care about having a digital marketing strategy consultant? Let me break it down for you.
What Is a Digital Marketing Strategy?
In a nutshell, digital marketing encompasses all a brand’s marketing efforts that are done through the use of an electronic device. Marketers have a variety of different digital channels to choose from when it comes to digital marketing, including:
Social media marketing
The use of their business website
Each of these channels can be utilized in several different ways. However, they are used primarily to either send relative, high-quality information to a brand’s audience or used as a means of open communication between the brand and their audience.
What Are the Benefits of Having a Digital Marketing Strategy?
I get it, that’s a lot of different moving parts—but the good news is, you don’t necessarily need to include each and every one of them. In fact, I don’t encourage it for small businesses trying to get off the ground. However, it is vital that we get you a digital marketing strategy that fits your brand’s needs. Here are only a few of the reasons why:
Help spread brand awareness
Helps increase overall engagement
Takes word-of-mouth to a whole new level thanks to social media sharing
The point of having a digital marketing strategy is to help get your brand out there and be noticed. Once the public starts to take notice, we must drive engagement by fostering that open line of communication while providing them with relevant, high-quality content to keep them coming back for more.
What Is Considered Relevant Content in Digital Marketing?
When it comes time to consider what content we want to deliver to our audience with our digital marketing strategy, we must be able to answer these essential questions:
Who is my target audience?
What is it they want from me?
How can I best deliver that information to them?
How will it encourage a future action, such as a purchase or download?
Once we’ve answered those questions, we can start considering the audience's journey through the sale funnel. This journey typically happens in six different stages:
Based on each of these stages, our digital marketing strategy consultant can begin creating and curating content that will address the consumer’s needs at each of these stages. This can be done through blog posts, social sharing, infographic, and so much more.
The possibilities here are truly endless.
How Can Search Hermit’s Digital Marketing Strategy Consulting Help You
If all of this seems a little overwhelming, please, take a deep breath. I don’t intend for you to go on this journey alone. Here at Search Hermit, we’ve got your back.
My name is Carolyn Lyden. I’ve been in the business of helping grow other’s businesses my entire life from helping my family’s small business to coaching countless others in not only digital marketing but search engine optimization, content creation, and so much more. Now, I’m here to help you.